In the center of our concept of media education, which is based on the perception of film as a work of art that you have “to learn to love” (Aain Bergala), lies observation, sensitivity and the artistic process of creation. Hence the focus of this kind of media education shifts from an analytical and receptive film pedagogy towards a pedagogy of the process of creation.
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Furthermore the pedagogical support of the creative process by experts and trained teachers can be understood as a “School of Seeing”. Not only does it automatically teaches the first modules of a critical media reception, it also teaches a whole set of key skills: social competence, creativity, discipline, communication, responsibility, feeling of togetherness. By doing and teaching this it is important to find easy and simple ways to succeed.